Resources to help support you through times of uncertainty.
Use these resources to help educate yourself about market volatility, ease your worries and help avoid making emotional investment decisions.
This booklet can help put market volatility into perspective. It includes explanations and visuals to help you understand the importance of staying invested during market downturns.
Download market volatility flipbook:
Onscreen text: I heard the market isn’t doing well. Should I change my investments?
• Your plan is based on your big picture goals
• A market dip shouldn’t change that.
• Don’t let emotions lead the way.
• Stay invested for the long-term
Understanding the highs and lows of the stock market can sometimes feel like trying to predict the weather. Want to know more about market cycles?
Is market volatility on your mind? There are investment options that can help you manage risk when times get tough.
Diversification can help you weather market volatility. Staying invested enables you to benefit when markets bounce back
Description: This animated video introduces a character named Tim and his advisor with illustrated graphics to show how market volatility can impact your imvestments and how to manage it
Text: Ask an advisor” appears. The camera zooms out as the text lands in an outlined square. “How does market volatility affect my investments?” fades in below. An illustration of a bar graph draws on the right side of the frame.
Tim: There seems to be lots of ups and downs in the markets these days. What’s that mean for my investments?
Description: Tim and his advisor stand on a bridge in front of a body of water and hold coffee cups. The illustration zooms in on Tim, then on the advisor.
Advisor: Some market volatility is the sign of a normal, healthy market.
Description: A graphic titled Historical Returns appears on screen and draws the S&P/TSX composite total return index between 2004 and 2008.
Advisor: I know big declines in the market can make you question your investment plan.
Description: The graph expands to a falling market around 2009, then an improvement in the market until 2014.
Advisor: But, history has shown that when the market does fall, it eventually comes back even stronger.
Description: The graph flips over a smaller graph titled Retirement. It shows growth between 1% and 3% over a period of time.
Advisor: And that can be good for your investments in the long run.
Description: Screen transitions to a shot of Tim talking.
Tim: Are there things I can do to prepare for volatility?
Description: Screen transitions to a shot of the advisor talking and showing Tim the screen of her phone.
Advisor: There are – some you’re already doing.
Description: The rectangles appear on screen one on top of the other with the text, Investment plan, Long-term goals and Investment risk.
Advisor: Like having an investment plan. Staying focused on your long-term goals. And understanding your tolerance for investment risk.
Description: Screen returns to Tim and the Advisor standing on the bridge.
Advisor: Let’s talk about other strategies to help you manage market volatility.
Text “Let’s talk. Contact me today.” appears onscreen with the Canada Life logo and legal line: “Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-888-252-1847.”
While market ups and downs can make you question your investment plan, it’s important not to panic.
Investment risk tolerance is a way to measure your willingness and ability to handle a loss in the value of your investments due to market volatility.