Canada Life responds to London Children’s Museum’s urgent call for funding

Canada Life will match donations to the capital campaign up to $100,000

London, ON, October 16, 2024. . . Today, in response to the London Children’s Museum’s urgent call for funding, Canada Life announced they will be matching donations to the capital campaign between now and November 30 up to $100,000. This will bring Canada Life’s total support for the campaign to $250,000.

“We are so grateful to Canada Life, and to all the donors who’ve responded to our recent call,” said Kate Ledgley, Executive Director, London Children’s Museum. “The community support has been incredible, and we are thrilled to announce that today’s donation from Canada Life brings us to 80% of our urgent $1 million goal. With the community’s help in matching this gift, we’ll be able to reach our target.”

Canada Life has supported the Children’s Museum since it first opened in 1977. This latest donation comes at a crucial time, as the Museum is making a final fundraising push to open their doors by the end of 2024.

“The London Children’s Museum is a cornerstone of the community, which is why we’ve supported them since they first opened nearly 50 years ago,” said Fabrice Morin, President and Chief Operating Officer, Canada Life. “When we heard $1 million was urgently needed to complete their new state-of-the-art facility, Canada Life was ready to step up and help reach this milestone.”

“We are proud to be part of a tight-knit community in London that comes together to make a difference,” said Jeff Van Hoeve, Senior Vice-President, Business Integrations, Canada Life. “Canada Life will continue to support local organizations that make London a great place to live and work.”

The new London Children’s Museum is a $23 million project and with today’s announcement, nearly $20 million has been raised to date. To learn how you can contribute to the London Children’s Museum’s fundraising efforts, visit londonchildrensmuseum.ca

About Canada Life

Canada Life is a leading insurance, wealth management and benefits provider focused on improving the financial, physical and mental well-being of Canadians. For over 175 years, individuals, families and business owners across Canada have trusted us to provide sound guidance and deliver on the promises we’ve made.

Canada Life looks at all the ways we can support communities to help them reach their potential, every day. We work with organizations that are forward thinking and collaborative so that our efforts can create positive change. We’re proud to support non-profit, charitable and community organizations each year through cash, in-kind contributions and employee volunteerism. This includes $11.1 million in charitable donations in 2023. Today, we proudly serve approximately 14.3 million customer relationships from coast to coast to coast.

About The London Children’s Museum

The London Children’s Museum curates powerful play experiences through immersive environments, authentic materials, and meaningful relationships. As a champion for children, we advocate for their unique perspectives, contributions, and ways of learning. Part of the community for over 47 years, the London Children’s Museum provides play-based learning opportunities that support children’s healthy cognitive, social, emotional, and physical development.

The new London Children’s Museum, under construction at 100 Kellogg Lane, will allow children to explore science, art, technology, nature, history, and culture in a space designed to support their wonder and curiosity. This state-of-the-art educational and cultural destination, located in the historic Kellogg’s cereal factory, will feature eight immersive and interactive exhibits. With over 36,000 square feet of open-concept space, it will provide interactive play, innovative exhibits, and shared spaces for children and families to learn and grow. www.londonchildrensmuseum.ca/our-journey-home

For more information, contact:

Leezann Freed-Lobchuk
Director of Media Relations, Canada Life
Media.relations@canadalife.com

Mira Noordermeer
Marketing & Communications Manager, London Children’s Museum
mira@londonchildrensmuseum.ca

Featured news