July 6, 2021

On July 7 from 8 a.m. to 4 p.m., insurance company will match all non-perishable food donations pound for pound

Regina, SK, July 6, 2021. . . As part of their annual Community Food Drive, Canada Life is inviting the community to bring non-perishable food items to its contactless food drive-thru in support of Regina Food Bank on July 7, from 8 a.m. – 4 p.m.

“As the COVID-19 pandemic continues, many more Canadians are in need of food,” said Jeff Macoun, President and Chief Operating Officer, Canada, at Canada Life. “Donations to food banks are critically low and we want to help feed as many people possible. That’s why, we’re pivoting our annual employee food drive so the public can help us feed the community, too.”

In addition to welcoming the community to contribute, Canada Life has committed to matching every non-perishable food donation made at the drive-thru, up to 5,000 pounds.

“So many Reginans, whether we know it or not, start their day without a healthy breakfast and even more go to bed on an empty stomach,” said Macoun. “By expanding our campaign to include the public and matching every donation pound for pound, I know that together we can make a big difference in so many lives.”

The details

What: Calling on Reginans to make a non-perishable food donation during the Canada Life Food Drive-thru in support of Regina Food Bank

When: Wednesday, July 7, 8 a.m. to 4 p.m.

Where: Regina Food Bank, 425-445 Winnipeg Street

Which: Non-perishable food items, with items in greatest need being canned vegetables, fruit, proteins, and soup, whole grains and cereals, and baby food. Fresh produce is also accepted.

How: Drive up to the contactless collection site, open your vehicle’s trunk or roll down the window and a representative will safely collect any food donations. Donors can also bike or walk to the food drive thru but must wear a face mask and practice social distancing. Monetary donations will also be accepted on site.

“We’ve seen a 140 per cent rise in first-time Regina Food Bank users over the last year, compared to 2019, and this underscores the critical need for donations, said John Bailey, CEO – Regina Food Bank. “Answering the call for help from our Food Bank users hinges on community partnerships and individual donors, and Canada Life has been the driving force in the spirit of neighbours feeding neighbours.”

For over 30 years, Canada Life has supported food banks across Canada through various corporate contributions, campaigns, team matches, and volunteer initiatives. Drive-thru collection events will also be held in Winnipeg (July 6) and London (July 8) in support of local food banks.

About The Canada Life Assurance Company

Canada Life is a leading insurance, wealth management and benefits provider focused on improving the financial, physical and mental well-being of Canadians. For more than 170 years, individuals, families and business owners across Canada have trusted us to provide sound guidance and deliver on the promises we’ve made.

On January 1, 2020, Great-West Life, London Life and Canada Life became one company – Canada Life, and today, we proudly serve more than 12 million customer relationships from coast to coast to coast.

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For more information contact:

Liz Kulyk
Assistant Vice-President, Media & Public Affairs
The Canada Life Assurance Company
204-391-8515
Media.Relations@canadalife.com

Melissa Fiacco
Manager – Storytelling & Partnerships
Regina Food Bank
306-520-7457
mfiacco@reginafoodbank.ca
reginafoodbank.ca